SC.Soft is one of the most experienced suppliers offering the DMS / SMS-Settings™ platform. We have successfully performed more than 30 installations in 9 countries.
One of the important platform advantages is the unified global database on mobile devices, which is updated monthly. Thanks to this, the system can be used not only as a means of automatic configuration for mobile devices, but also as a powerful tool for subscriber database analytics.
Over the previous year we conducted the research and collected statistical data on devices. The research scope covers three geographic regions: Eastern Europe, Central Asia, Western Asia.
Based on the specific cases we analyze how the data collection on various device parameters can be useful for the business: from the targeted mailings configuration to the transition to the 5g communication standard.
As a result of the data collection and processing we discover current trends in the mobile operator’s business. For example, if a few years ago one of the most popular parameters for reporting was the smartphone screen size and the availability of camera devices in the network, now other trends are much more relevant for many operators. Some of the current factors of interest include:
Smartphone market penetration with monthly dynamics tracking.
Own retail key figures with dynamics monitoring.
IOT devices quantity with regular monitoring.
Terminals with eSIM/LTE support tracking to create services based on this data.
4G/5G devices dynamics tracking
The analytics and statistics module of the SC.SMS-Settings platform allows generating reports on 130+ different device parameters and creating customized business cases to build effective marketing strategies.
In 2023 we are preparing to release an updated version of the SC.SMS-Settings platform applying the latest technologies and our long-term experience in supplying this system.
