Recently, we talked about the updating of SC.USSDC for a CIS operator. Today, we suggest you learn more about another USSD solution, which may interest you as a separate product and as an application to an already functioning system.
USSD Tails is a feature that operators can use in marketing campaigns. It allows you to add advertising integrations to the end of USSD messages. When subscribers receive a response from the service, for example, when requesting to check the balance, they will see a «tail» at the end of the text — a short text with information. Such targeted advertising is efficient, since it will definitely reach its recipients. Also, a wide range of segmentation parameters will allow you to set up channels for certain types of advertising by region, tariffs, age/gender of subscribers, etc.
Most significantly, banners are applied only to requests related to certain services. The advertisement will be noticeable, but at the same time non-irritating and concise. You will also be able to configure the list of necessary services yourself in the web interface of the platform.
The USSD Tails update by SС.Soft was released simultaneously with the SC.USSDC update and was also successfully integrated into the system of one of the CIS operators. What’s new here is a user-friendly web interface, updated logic for creating a USSD menu using a visual designer, and support for an unlimited number of dialog menu items.
The solution can be used as a proxy for the main USSD center or work as an independent platform. This choice simplifies the approach to working with USSD texts — USSD Tails realizes its functionality, regardless of how many USSD tools the operator already uses.
We offer you to consider the opportunity to work with such digital marketing technology: perhaps, it will set a new growth vector for your business!
