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17 October 2023

Messaging Hub for our major customer

Messaging Hub is an innovative platform offering a wide range of tools for effective management of customer service and communication. It is designed to provide message routing between various applications, systems and subscribers, choosing the most relevant delivery channel depending on multiple parameters.

The platform provides flexible configuration and setting of routing rules, which allows organizations to adapt it to their unique needs. Customization of the platform for each client optimizes the functionality of the system itself with each new order.

Let us overview the current potential of the Messaging Hub based on one of our major customer’s case.

The primary refinement of the platform included the installation of a traffic categorization module, as well as the configuration of message templates.

Thanks to the traffic categorization module, you will be able to differentiate messages more precisely — depending on the message text and the alpha name of a sender, you can assign different channels, post-processing and analysis operations to certain types of messages. The module allows you to select parameters and block irrelevant content, choose particular pricing for certain types of messages, set priorities and perform other actions for your goals and objectives.

Using Messaging Hub, you can send information both quickly and safely: if the message text when sending differs from the template set for this type of message, the system will fix the mismatch and prevent such content from entering the selected channel. The function is available for SMS and Viber channels.

In addition to the basic administrative web interface, the platform also provides client web interfaces that allow you to make the settings you need in a comfortable design, which is provided by the interface designer. As an additional feature, there is the ability to get feedback from subscribers to your own CRM systems and use it in your further work.

The SC.Messaging Hub is a flexible and powerful solution that will help you improve your customer service. A huge variety of cases and tasks from customers allows us to systematically improve the functionality of the platform so that it always meets the most relevant requirements of a modern telecom operator.

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