The SC.Messaging Hub platform has been designed to route messages between any applications, systems, and subscribers. The platform can select the most appropriate delivery channel by considering many parameters.
The customers of the SC.Messaging Hub may be:
SMS centers
SMS hubs
SMPP applications
Android applications (via Google Push)
iOS applications (via Google Push)
Any applications integrated by HTTP/JSON/XML protocol (a custom protocol can be developed to order)
The following integration protocols are supported:
MAP over SIGTRAN (M3UA, M2TP)
MAP over SS7 SMPP
Viber API
Google Push API (Google Cloud Messaging)
Several protocols based on HTTP/JSON/XML, including those supporting batch sending
The solution could be deployed both at MNO and at an independent participant of the telecommunication market.
Key features
Re-conversion of messages according to the interfaces and protocol versions of the sender and receiver
Automatic routing and traffic distribution based on various criteria:
Time-based
Sender-based
Based on the price of the delivery channel
Based on the reason for failure of the previous delivery attempt
Based on the channels or channel groups limits
Based on the subscriber number (considering MNP)
Based on a predefined load distribution between channels
Based on channel priority
Based on the desired channel specified in the message
Based on the channel coverage by the MNOs, as well as on the receiver’s MNO
Setting up retry schedules separately for each type of delivery channels (SS7, SMPP, Viber, etc.)
Fight against unwanted network traffic:
Mechanisms for detecting and blocking spam
Black and white lists for each incoming connection
Validation of messages
Validation of the sender’s number or the Viber service name
Applying throttling rules for both incoming and outbound traffic
Delayed delivery of messages
Flexible settings for modifying receiver and sender numbers
Ability to use the platform itself for mass mailings
CDR formation
Statistics and report generation
In addition to delivering messages received from incoming connections, the platform supports the processing of responses from subscribers to those messages that were delivered by the Messaging Hub platform (Two-Way messaging).
The platform provides web interfaces for the administrator and users who configure their incoming connections to the platform and perform mailings by using it. The user interface allows to do mass mailings with the help of the platform itself. The following objects can be configured for this purpose:
Receiver lists
Receiver black lists
Message templates
Parameters of mailings
All the standard features are available for managing mailings: start, pause, restart, stop, etc. In addition to regular mailings, the platform allows to perform automatic mailings according to pre-configured schedules.
Benefits & advantages
Support for various versions of SMPP and MAP protocols
Powerful channel-enumerating capabilities
Supporting of various scenarios for the MNP realization
It is possible to extend the message processing logic to meet the requirements of the customer
The flexible independent buffer settings allow each connection to work both in Transit mode and in Store & Forward mode
Multifunction reports in the administrator’s and user’s web interfaces — both for maintenance purposes and for mutual settlements
Notifications and reports on the use of quotas and statistics are sent to users
Variables can be used in messages
Viber API is fully supported (images, buttons and emoticons in messages, settings for iOS, etc.)
Emoji are supported
