Telecommunication companies handle a huge amount of data about their subscribers. These data should be analyzed in detail and structured regularly to allow for a systematic vision of subscribers' behavior in real time. Such a comprehensive vision includes an understanding of subscriber habits, modes and methods of their use of services, preferences and interests.

The implementation in the MNO’s business processes of various bonus systems increases loyalty and reduces subscriber churn. The SC.Campaign Management platform is to manage promotional campaigns, discounts and bonuses which are automatically provided to subscribers in certain conditions. Events information which is relevant for participation in the campaign can be received by the platform from various systems in the MNO’s network. Interaction with external systems is based on standard protocols enabling easy solution integration into the third parties systems. The adaptation to the peculiarities of certain systems is also possible.

We invite you to MWC Kigali 2026